What Does It Do?
This displays the top 25 paths your visitors take when they visit your Web site. A path is a succession of two or more Web pages seen by your visitors in a given order. Paths are listed in descending order according to the number of unique visitors that have taken each path.
What Is It Good For?
You'll be able to monitor how your visitors navigate your Web site. Do your visitors achieve their goals as well as yours, or do they leave your site prematurely?
Why Should I Use It?
This is a good indicator of the effectiveness of your navigation. If most visitors go back or return to your home page, or if they seem lost or leave your Web site prematurely, you may want to improve your navigation by facilitating access to the information you want them to see.
Knowing the paths taken will also help you sell advertising space more effectively. It is safe to assume that banners located on the more popular pages will receive the most clicks.